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Our choices ultimately define the quality of our own lives as well as those of future generations. To adapt to changing environments, organisms ranging from mice to humans must continually make choices that increase their chances of surviving and thriving. Relevant evolutionarily conserved brain circuits can be examined at multiple levels of analysis. We aim to connect these levels of analysis to better forge lasting links from neuroscience research to social problems:

• neural circuits

• individual choice

• aggregate behavior

The NeuroChoice Initiative is supported by the Wu Tsai Neurosciences Institute. NeuroChoice joins faculty from diverse disciplines to deepen understanding of the neural mechanisms underlying choice, and to apply this knowledge towards optimizing choices related to health (e.g., addiction) and wealth (e.g., investment). This consilience requires new conceptual and practical tools that can bridge historically distant fields of inquiry. We ultimately aim to transform the scientific understanding of choice, and to promote more optimal decision-making. We also aim to engage with public and private policymakers whose work could benefit from neuroscientific research, and who can reciprocally help identify promising new directions for high-impact research.

[For more information or to support our work, contact:]